Brand India Mission 2020-2021 | ब्रांड इंडिया मिशन | Brand India Mission Tag | Atmanirbhar Bharat strategy | New India Strategy | Check Eligibility for Brand India Tag
This Mission Brand India will focus on promoting quality products that are locally manufactured in the country. Sh. Piyush Goyal led the Ministry of Commerce & Industry. Brand India Mission is based on similar policies in other countries like the USA, Switzerland, France, and Germany. These countries regulate claims for goods produced in their jurisdiction. Brand India Mission Scheme 2021 will be launched by the central government soon.
Brand India Mission 2021 will soon be launched to promote high-quality locally manufactured products, with a local voice as part of Atmanirbhar Bharat Abhiyan, Check Eligibility Criteria for Brand India Tag, government Recognition of companies.
Brand India Mission Details
Brand India’s mission is related to the extent of domestic production with countries like Switzerland providing the tag to service sector companies if they are headquartered there. In the case of food products, the requirement is 80% local production. The plan is being discussed with the India Quality Board and other agencies last week.
The central government. Looking at certificates of country of origin. It will be voluntary with a self-certification to be checked by certain entities. It will be applicable to natural goods as well as manufactured goods.
How Will Products Get the Tag?
Manufactured goods must comply with health and safety standards set by the Ministry in order to get the card. There is a requirement that the goods contain a minimum of 20% of the local content in order to get the tag. Moreover, companies need to have their headquarters in India. After the company meets these criteria, the product will receive the Made in India tag. This certification process will be completed within 6 to 10 days.
Check Out the Brand India Tag’s Eligibility Criteria
To become eligible for the Brand India tag, the following eligibility criteria must be met: –
- Producers of manufactured goods need to be registered in India.
- The company must adhere to established health and safety standards.
- At least 20% of the local content is discussed with the final compilation required in India.
It is suggested to complete the entire certification process under Brand India Mission within 6-10 days of submitting the application. The monitoring process is expected to begin after 6 months. Once the decision is made, the Brand India Mission can be launched in about a year with the initial plan being tested by a few pilots.
Significance of the Mission
- This mission will boost economic growth, exports, and employment.
- It will focus on the tire and rubber ecosystem initially. Rubber plantations will be encouraged with support from private investment.
- The mission will be an important building block in NITI Aayog “New India” strategy.
About the New India Strategy
It was launched by Think Tank NITI Aayog. Under it, the think tank has set some goals that must be achieved by 2022. The New India Strategy has identified 41 different areas to work on. Sectors include-
- Labor reforms
- Technology and innovation
- Doubling farmers income
- Financial inclusion
- Housing for all
- Travel Tourism and Hospitality
- Surface transport
- Inland waterways
- Smart cities
- Civil Aviation
- Digital connectivity
- Sustainable environment
How Do Registered Entities GET Government Recognition?
All registered entities that choose the Indian trademark mission may be granted governmental recognition in the following matters: –
- E-government market
- Preference in general purchase
- Other benefits including those stipulated in trade agreements
These plans under the Brand India Mission have yet to be confirmed. After the tension on the border with China, the Indian government turned to the strategy of Atmanirbhar Bharat. The central government is seeking to make Indian companies a part of the global value chain, in addition to producing for the local market.
Besides import restrictions on some products such as televisions and tires, the center also insists on disclosing the country of origin of the goods, especially in the case of e-commerce. A wide range of products, from electronics to cars and defense equipment, have been identified as potential focus areas.
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